By default, your organization has (or will create) a subdomain like the following:[yourorganization].auntbertha.com. However, to give the population you serve a more cohesive brand experience and a user-friendly URL, you can mask this auntbertha.com subdomain with a Vanity URL.
Examples of a Vanity URL’s
- peoplesresourcehub.org (instead of peoplesresourcehub.auntbertha.com)
- jeffcofamiliescolorado.org (instead of jeffcofamiliescolorado.auntbertha.com)
We recommend that all customers create a Vanity URL. Customers can purchase the domain name of their choice and then maintain it as part of a larger marketing and branding strategy.
Why Use a Vanity URL?
- Helps strongly promote your mission and associated brand by removing “auntbertha” from the URL
- Makes it easier to market to the people you are helping, and the people who are helping them (looks great on postcards!)
- Is an easier to remember URL, than the URL with “auntbertha” in it
- Reduces the likelihood that someone will navigate to auntbertha.com instead of your site
- Improves Search Engine Optimization (SEO) so that more users can find the site and start connecting with resources
Implementing a Vanity URL
There are two options for implementing a Vanity URL (as an example, say your brand is The Helpful Friend):
- Option 1: Use a subdomain of a URL that you already own (ex. helpfulfriend.yourorganization.com)
- Option 2: Acquire a new URL for you to use with your site(s) (ex. thehelpfulfriend.org), including the subdomain of www (ex. www.thehelpfulfriend.org).
Setting up a Vanity URL
Work with your Customer Success Manager to complete the configuration steps listed in the Vanity URL Implementation Guide. If your team is unable to acquire or provision a vanity URL, reach out to your Customer Success Manager to discuss other options.